[Reading] ➸ Measuring the Networked Nonprofit ➮ Beth Kanter – Dolove.info
This is a book that I will read and re read It can help every nonprofit staffer, from those just thinking about dabbling with social media to those who have years of experience with multiple formats If you are going to improve, you need to stop doing what doesn t work, so look for the weakest links SMART goals and data help one improve Measuring the Networked Nonprofit outlines steps for social media tracking and improvement Thank you Beth and Katie for helping so many people It s a great book for non profits even for profits that are diving into how to measure networked activities The reflection questions do provoke reflection, and the hypothetical non profit puts a form to the practices described. A strong book and undoubtedly useful for many folks, but not as relevant to my role as I expected Probably would have been four stars if my job hadto do with social media I liked the references to survey tools for measuring trust, transparency, and relationships.Some favorite excerpts The term data driven has been used to describe organizations that rely solely on cold hard data to make decisions Being data driven sounds great in theory But, because it doesn t acknowledge the importance of basing decisions on multiple information sources, it can doom an organization to epic failures Eric Peterson suggests that the phrase data informed is a faruseful label than data driven because it describes agile, responsive, and intelligent businesses that are better able to succeed in a rapidly changing environment p 30 Make Sure Your Data Is Fresh from the OvenData is like homemade bread When the bread is still in the oven, smelling great but not quite ready, the anticipation is huge You can t wait for it to be done When you take it out of the oven, it s perfect You can use it for anything You serve it with dinner, then have it for breakfast, and make sandwiches with it for lunch After a while, it gets old and stale, and you stick it in the freezer A few months later, you take it out, and all you can do is make bread pudding with it.When data is fresh, you can mine it for all kinds of data and insights, but the older it gets, the less useful it is Eventually it makes for a good benchmark but isn t really that useful any p 156 Data without insight is just trivia, and most of the time it s up to you to provide the insight Everyone can look at the chart you put up on the screen, and quite a few of them will understand what it says But few people will actually get what it really means for your program unless you tell them.Nothing makes a meeting go south faster than someone pointing to a PowerPoint slide and saying, There s a big spike in June People want the story behind the conclusion illustrated by the chart, as in, There was a big spike in online donations in June due to the effort we put into growing our follower base These story statements are called conclusionary headlines, and every chart and PowerPoint slide you show should have one p 159 For a nonprofit to be transparent means that it is open, accountable, and honest with its stakeholders and the public Transparency exists to a lesser or greater extent in all organizations Greater transparency is a good thing, not just because it is morally correct but because it can provide measurable benefits Disclosure, a component of transparency, means releasing the information you have to and want to Transparency, on the other hand, can often mean releasing information that you don t want to and don t have to p 223 And a bonus point for this amazing cartoon A must read for anyone working with a nonprofit Social media is an important aspect of everyone s communication activity in today s increasingly digitized world Find out how to make it work for you and your organization. Read my full review at While pretty basic for someone with prior knowledge of monitoring and evaluation and analytics, this book offers a good introductory look into how to use datain a non profit setting. The Tools Nonprofits Need To Measure The Impact Of Their Social Media Having A Social Media Measurement Plan And Approach Can No Longer Be An After Thought It Is A Requirement Of Success As Nonprofits Refine Their Social Media Practice, Their Boards Are Expecting Reports Showing Results As Funders Provide Dollars To Support Programs That Include Social Media, They Too Want To See Results This Book Offers The Tools And Strategies Needed For Nonprofits That Need Reliable And Measurable Data From Their Social Media Efforts Using These Tools Will Not Only Improve A Nonprofit S Decision Making Process But Will Produce Results Driven Metrics For Staff And Stakeholders A Hands On Resource For Nonprofit Professionals Who Must Be Able To Accurately Measure The Results Of Their Social Media Ventures Written By Popular Nonprofit Blogger Beth Kanter And Measurement Expert Katie Delahaye Paine Filled With Tools, Strategies, And Illustrative Examples That Are Highly Accessible For Nonprofit Professionals This Important Resource Will Give Savvy Nonprofit Professionals The Information Needed To Produce Measurable Results For Their Social Media Good how to book for nonprofits, especially if you read her first one as well and beforehand, preferably. It was good, but not quite what I was hoping for.