[Download] ➺ Connect By John Browne – Dolove.info

Connect If I could give this book a negative rating I would The sheer hypocritical audacity of this guy is breathtaking He starts in the opening saying how sad he was about the loss of life as a result of the Deepwater Horizon oil spill What he neglects to say is that his own policies when he was the CEO of BP caused the extent of the damage in the gulf If you want to know the true Lord Browne, read Greg Palast s Vulture s Picnic Browne is one of the biggest vultures of all This book is Browne s attempt to whitewash his involvement Connect with the people Wow Hypocrisy beyond belief. Connect and engage with society this is the rallying call to businesses by this impactful little book.Written by the former chief executive officer of BP and two top McKinsey executives, the book takes a hard look at how big businesses connect or accurately often fail to connect with society at large Built around many candid interviews with top global leaders and mixed with the authors own experiences, the resultant book is a fairly informal, powerful and engaging read, dispensing advice over how companies and executives can enhance their performance by engaging radically with the world around them.The authors point out that this engagement is than philanthropy or corporate social responsibility CSR and the potential value for getting it right can be high, they estimate that it can be contribute a boost of up to 30 per cent of corporate earnings and the shares of companies which connect effectively outperform those of their competitors by than 2 per cent every year That is a fair amount of money for effectively being a better, connected corporate citizen.It was good to see how historical references can be weaved into current day activities and even future projections given all at the same time.The authors are not afraid of throwing cold water over many popular themes in modern day business life, such as CSR, of which they are quite scathing CSR was an admirable attempt to improve companies relationship with society and to broaden the scope of their duties It told companies, as well as investors, to consider the well being of employees, communities, governments and other groups But CSR has failed both companies and society because the initiatives are almost always detached from the core commercial activities At best they distract attention from the vast societal contribution made by the day to day business At worst they represent a doomed endeavour to get away with irresponsible behaviour elsewhere Business leaders have been voicing these concerns for some time, but while CSR has been declared dead intellectually, it remains the model by which most companies deal with society In other words, people still talk warmly about the Emperor s New Clothes, just in case.This was a great book and a review can only scratch the surface It is humble, informative, open, embracing and very ish Even if you are not a top business leader with the power to change the course of your majestic ship, it can still be a very good read that may help you along in the future. Extracts from the book i found particularly useful Location 1400 Technology driven transparency is shifting the balanced of power away from traditional institutions such as governments and companies towards individuals Social media has redefined the way we interact with the world democratizing the publication process Companies and governments need to adapt by engaging with people, inviting people in, learning from people, involving people Location 2100 Connecting with external stakeholders can set companies apart in several ways From new revenue steams and reduced regulatory risk to reputational enhancement, market access and lower resource costs Location 2300 Lord Leverhulme, who founded Unilever, invented a soap that he used to help reduce infant mortality in Britain Also for Paul Polman, leader of Unilever, purpose must play a strong role for a company. Didn t go far enough for me Read a bit like green wash by ex BP CEO. Drawing On The Professional Experience Of John Browne, Former CEO Of BP, And The Insight Of Two McKinsey Experts, Connect Articulates And Explores The Recurring Rift Between Big Business And Society, Offering A Practical Manifesto For Reconciliation This Timely And Important Book Features Candid Interviews With Global Leaders At The Heart Of This Debate, From Facebook S Sheryl Sandberg And Goldman Sachs CEO Lloyd Blankfein To Tony Blair And Tim Berners Lee, Inventor Of The World Wide WebConnect Shows How Companies And Executives Can Enhance Their Performance By Engaging Radically With The World Around Them


About the Author: John Browne

Is a well-known author, some of his books are a fascination for readers like in the Connect book, this is one of the most wanted John Browne author readers around the world.


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